You can never underestimate your fellow human being from doing some underhanded nonsense like affecting your website with what is called Negative SEO. Negative SEO is when several factors call for your website to lose in your statistics. You’ll lose traffic, reputation, and income unless you do some Negative SEO Remediation and other tactics.

The things to look out for are essentially a drop in traffic. This will appear in your stats and you will need to do some detective work right away. You must not underestimate the cunning of your competitors if they are the source of the problem. If there’s something you’ve done that leads to this, then you’ll have to take measures to correct things asap. Be honest and don’t blame others for your own errors, ye ton the other hand, don’t be so critical of yourself that you fail to see the actions of others. It’s a matter of keeping objective through the course of negative SEO remediation.

Often competitors will swipe content from you. They’ll either post it on their own websites or on a proxy website so that you end up losing tragic, keywords, and income. They might even contact Google to get you penalized for having duplicate content when in effect you had created the content first. Google might not realize what’s going on and the nefarious competitors will have upended you. You can always try to ask the offending webmaster not to do this but the chances are unlikely as there are organized crime groups worldwide that specialize in sabotaging companies for profit or because even bigger gangsters have a gun to their heads.

You need to also look at your site speed. If it’s slowing down you might find that negative SEO is the cause. Here again, you’ll have to do some detective work with your hosting company to find out why. If it is the case then they’ll know how to put the perpetrator in check. This goes a long with a very good rule of thumb and there are plenty of new apps that can help here. You need to monitor your sites 24/7. Have alerts via the messaging apps of when your site drop sin rankings or slows down ow some other error occurs. This way you can be alerted to drastic changes on the go and not be surprised when you sign on several hours after going to the concert. That missed data will put you at a disadvantage that could cost a pretty penny and lots of time to remedy.

Negative SEO is no joke. Don’t think that you can fix it overnight. Just as gaining good SEO takes a while, if you have negative SEO due to your own negligence or incompetence or unethical behavior, you’re going to have your work cut out for you. To prevent such things, you’ll need to peruse and examine your sites. Look for errors and other problems. Fix them correctly and in the case of bad linking from inbound or outbound links, you may need to email each website and ask to have the links inbound removed or corrected and the outbound links to website that have come criminal be removed.

If the problem is too much to handle at first, it’s a wise idea to hire a professional to do the negative SEO remediation. This growing field is led by experts in the field. They can tell within a matter of hours who is doing what wrong. They’ll work with you along the way and make sure you know how much money and time it will take to get things back on track. Affordable SEO Florida is the kind of company that is tops in this issue. Hit them up asap before trouble starts and you’ll be glad you did.

The post Fighting Negative SEO appeared first on Affordable SEO Company for Small Business.

If you’re obsessing over keywords that you’re researched and used in your SEO strategies then you need to realize that you’re sweating over nothing. Well, not totally nothing but over keywords you think are going to bring to to the top of the search engine pages for greater exposure and more traffic. In reality, keywords aren’t the goldmine they used to be. It’s more of the way the keywords are used as well as the ‘shot in the dark’ keywords that you didn’t even know you were using.

Here’s the deal. If you’re a dressmaker and you want to rank high for ‘wedding dresses’ or ‘top fashion dresses’, then your chances of reaching the most top positions on the search engines are scarce at best. Why? Because the bigger stores have spent tons of money, some of them in the millions for the top keywords. However, this doesn’t always mean success. Keywords are one thing, long chain keywords are another.

Let us explain how this gets more complex but more simple.

Going after popular keywords is fine but you can’t stop there. It’s a double shot effort to not only get traffic from those top keywords but also pulling in traffic on other copy that can automatically turn into popular keyword or keyphrase sentences that you didn’t even know you had. For example, let’s say your dress company is vying for the top keywords ‘popular dress fashions’. You get some traffic but when you check your stats you find out that you’re also getting traffic for keywords related to your location, the names of your staff and customers or even keywords regarding the blog post about your German Shepherd dog that appears in some of your photo shoots.

Why is this important? It’s because no matter what you write about you are automatically creating keywords, keyphrases, and keygroups. They might not be blasting out to the public that you’re selling dresses, but they attract attention to other topics that then leads to the fact that you’re selling popular dresses. It’s like lead in traffic by default. Let’s say someone is asking Google if they should bring their dog or German shepherd dog to their wedding. Lo and behold there is your website’s blog post about you bringing your German Shepherd dog to your shop and posing near the wedding dresses. Suddenly that blog post reminds the surfer that a wedding is coming up for themselves or a friend or relative and they send that link to them. That link gets posted on social media, is shared, liked, and commented on.
All of a sudden your at the top of the search engine pages for unrelated keywords but it still boosts traffic, makes you popular and converts into sales. Maybe not as much as your prime keywords but it’s free conversion anyway.

See how this works? Just being natural and creating diversified content that is well written automatically turns into default keywords that can lead into sales.

This is why you need to hire a professional SEO company. They realize this and will know that when your stats show a sale, it has to be traced and exploited. If it’s words that relate to your location, that is Local SEO and the expert can modify your SEO campaign to exploit this. If the sales come from unrelated data like your political comments or sports or celebrity comments on your blogs or main site copy, then they will know that somehow, someway you’ve stumbled upon a new keyword or keygroup or keyphrase that is pulling in the traffic and that a certain percentage are turning into positive gains. Affordable SEO Florida is just the right SEO company that understands this and will keep you on a steady course to keyword prosperity.

The post You Never Know What Keywords Work appeared first on Affordable SEO Company for Small Business.

As the SEO industry continues to charge forward and thee technologies and techniques morph into more complex patterns, there are still tried, and true methods that are simple to implement that can give you a sound foundation for SEO success. This will allow for you to hire an SEO company then to make the best of the future of SEO and not end up totally confused or broken.

First Things First
First of all, you’ll need to assess your sister. Get a prof for this. The SEO company will know right off the bat which areas need your immediate attention and why. They’ll notice the big and little things that make all the difference in the world, and that means you had better pay attention and follow through with their recommendations.

Don’t Be Hard-Headed
Far too many webmasters and site owners think they know it all only to find out they’ve been sabotaging their efforts from day one. They get so hard headed because they’ve been operating on notions and suggestions from people who don’t know what the heck they’re talking about. You run into these pseudo-experts who are just blowing hot air around, so they sound important. Then they want to charge you an arm and a leg to ‘help’ you, and all you end up with is a site that gets penalized by Google.

Know The Latest Technologies
SEO is such an advanced series of sciences and skill that being on top of the game is essentially the responsibility of well-honed specialists who not only understand the fundamentals but know how to think on their feet each step of the way. They have to be able to implement sound processes and be ready to jump on the opportunities that spring up.

Do Your Homework
The trade website will post the latest news and techniques, but if you don’t know how to apply them, then you’re just shooting yourself in the foot. You thus need to do your homework in tandem with your SEO company expert. They’ll supply you with a series of words and terms you should be familiar with and then walk you though the processes involved. Doing your homework regarding the basics is the best advice you can get because once you know how things work and why, you end up saving yourself lots of time, money, and headache.

Don’t Avoid Change
One big issue over the past several years has been the upgrade to modifying sites for the mobile market devices. The big problem is that before mobile took off there were billions of webpages out there that are now wallowing in inefficiency and if they’re not upgraded, then they’re just eating up space and poor bandwidth. Yes, you’ve had your website up for ten years, and it performed well, but now you’re being left in the dust by the competition. This is why your SEO pro should take the reins and then adapt your sites to mobile asap. Yes, it’s like reroofing your house, but it’s the top protection you’ll need come stormy weather.

Local SEO Goes A Long Way
It’s amazing how so many website owners still don’t get it when you mention Local SEO. Local SEO spotlights the products and services of your website in relationship to your location. It is like adding all the spices and herbs to a recipe that makes it unique and stand out. Again, hard-headed site owners will ignore this until they’re sinking in the quicksand of defeat and by then they’re so far behind it would take extensive work and time to recover. Let your SEO company expert explain what Local SEO is and how it benefits you. Without it, you just might as well sit down and quit.

Get Your Linkbuilding Know-How On
Finally, link building is not dead. This area of SEO is something everyone keeps an eye on. Reason being is because at any time the search engines might change their algorithms and just clobber yours for links that before had performed just fine. It’s how the links are displayed and how they’re tagged, their relevance and son on that makes the grade.

This is why you go to a company like Affordable SEO. They’re experts in every aspect of SEO with a long track record of success. They’ll stand by you and guide you with a reasonable budget and top-level expertise.

The post 7 SEO Strategies You Had Better Take On appeared first on Affordable SEO Company for Small Business.

Well, as SEO continues to branch out in many directions, sub categories and niches, the one that is most overlooked but is a held-close-to-the-chest secret is what is referred to as Meme SEO. If you’ve not heard of it, you’re in for a surprise to one of the best tactics out there and not only is it easy to do, it’s fun.

Meme SEO’s Basics

Primarily, we’ve all enjoyed the various memes we see on our Facebook feeds, Twitter tweets, Pinterest, Instagram, Reddit posts and more. A meme is any picture, graphic, or cartoon that expresses a short opinion or point regarding a specific topic. They work best when they’re to the point and humorous, but there are no boundaries regarding the emotional content of a meme. Memes are so popular that some top we marketers have entire divisions devoted to developing and sending out memes. The reason is that memes are easy to understand and as social media content, they get liked, shred, and commented on.

That’s the big boost right there. You can post all the opinions and comments you want on a blog or social media feed, but most people don’t have the time to read them all. If someone posts a topic and then places fifty or more comments, it burns valuable timer wading through it all. Meme’s on the other hand flip the script in this regard because they not only get to the point but have no big comprehension curve to deal with.

The formula is simple. Any post or tweet or whatever has to do one thing primarily: get attention. Once attention is garnered, the big steps are to turn that attention into not only organic traffic but customer retention and of course conversion to sales. How does this work? Because your meme has touched a spark in the person that says your goods and services come from someone they can relate to. This is like breaking the ice in a room full of strangers. Once you’ve got their attention, they’re not going to miss your pitch. Your salesmanship comes into play, and if all is successful you’ve not only got a customer abut one that will return over and over again.

Memes don’t always have to be funny. They can be important if the topic warrants so. Let’s take a look at the emotional range of Meme SEO, and you’ll catch on fast as to why this has been one of the best-kept secrets in social media and SEO.

Let’s say you own a pet supply store. You have your blogs and social media pages but so do tens of thousands of others. Yes, you can post pictures and videos and so on but so does everyone else. Unless your pics and vids stand out all you’re doing is eating up bandwidth. However, if your meme covers a specific approach then you’ll have indicated something, something that impinges on the surfer’s mind and at that point, you’ve got them on the hook.

So here you are with your pet supply blog or Facebook page. You post a meme with a picture of a cute puppy with its face smeared with ice cream. The slogan says something like, “Puppies are a mess, but a cute mess!”. Puppy lovers will giggle and especially if they have the same breed of dog will share the meme with their Facebook friends. Mind you, not all will ‘like’ or ‘share’ or comment,’ but they all will see the meme. The more that recognize or acknowledge it, the better. It then cascades exponentially after that. One friend with 3,000 friends posts your meme, 1,000 of their friends who have 3,000 friends each posts your meme and the next thing you know, it’s visually viral by default. Somewhere in all this someone is going to go to the inbound link to your site, and the rest is gravy.

Your meme covers a lot of ground especially local SEO. You post your URL and NAPs info in the meme or the link and not only do people go to your site when they click it, but the search engines will see this link on so many diverse social media pages, blogs and such that it becomes a mass link building campaign that grows while you sit on your butt drinking tea.

You need to be creative with the humor based memes, but when it comes to the serious stuff, get to the point and be complimentary.

For example, let’s say you own a roofing company. You find a royalty-free pic or make a pic of a house with a big tree limb in the roof. You entitle the meme, “Our customers don’t have this problem.” People will be shocked and get concerned about what would happen if such a disaster happened to them. People in your area will realize that your company prevents and remedies such events and will bookmark that or call and ask questions. Either way, you’re sure not to be forgotten anytime soon.

One really neat local SEO or even national SEO trick is to take pics of important events especially where celebrities appear. Look for that dramatic pic or unusual one and then post it. People who love the subject matter will download the pic or link or share it and the comments pour in. If you post your meme to your blogs first or social media page first and then post it to your blog or social media page you’re killing two birds with one stone.

There’s a math to all this, and it’s something you can do for fun any day of the week. Ask customers to send funny pics or images of successful sales or repairs, and you can post them with the right message and tags that contain the keywords, keyphrases, and key groups you want. Even hold a ‘Best Meme Contest’ where you give out a prize for the best ones. You’ll have to be careful as sometimes these things can be so popular that you’ll get overwhelmed.

Meme SEO isn’t new; it’s just under expressed because the big boys are cleaning up at it. Especially the ones who can afford cartoonists and graphics artists who make original content.

So if you want an SEO company that can work with you on your meme SEO campaigns to try Affordable SEO Company. They’ve got the staff and experience to get you started so that you can make the best of what goes viral.

The post What Is Meme SEO? appeared first on Affordable SEO Company for Small Business.

By now you should have learned the value of what we call Local SEO. It’s the ability to add content to your website that spotlights your location. Without Local SEO you’re shooting in the dark when it comes to getting those choice spots in the top Google results pages.

Local SEO isn’t difficult at all and we’ll look at some goodie tricks you can easily use to boost your Local SEO presence that puts your competitors in check.

Spotlight

The first thing to do is remember that no matter what goods or services you’ve got just telling people you have or do them is not enough. They have to be able to not only know you exist but that you’re beneficial in the fact that you’re nearby. This doesn’t just go for your present shopping location but in any location that has goods and services the surfer might need especially if they’re shopping remote for a friend or family member.

Spotlighting is making sure that on the important page views of your site that you emphasize your location. You ca do it with catch phrases like, “From sunny Armpit, Arkansas” or “Located in the historic district of Pimple Head Kansas”. The names might be funny but you get the drift. In all cases, contact info must be prominent on each page of your site as Google indexes pages, not websites. Only on the pages where you needed to emphasize more do you spotlight. On all other pages you just make sure your NAPs are clearly visible (Name Address Phone).

Showcasing

Showcasing is like spotlighting but instead you really show of your location. Ina case like this, dedicate a page or two that features a local event of note. You can use whatever you wish going back as far as you wish. If a group participates in a community event annually, then attend such an event with camera in hand, shoot footage, pics or even interviews of the participants. This content you then showcase on your webpages.

An example being, if there was a famous battle during the Revolutionary War nearby and it’s celebrated every year with officials and such, attend, film, video, do interviews and try to get the keynote speakers. This way you can then say something like, “Joe’s Sporting Goods attended the Battle of Bunions” at thee 240th anniversary of that historic Revolutionary War engagement”. Now, people interested in such venues will hit your site regardless of what you’re selling but at least they’ll know you’re here, active, and have content that is ripe for social media SEO.

Props

The popular term ‘props’ is short for ‘giving proper dues or credit’ to someone who has achieved success. Content like this you can go on forever using Local SEO and make tons of friends who can become future clientele. An example of this would be your local police chief, mayor, city manager, baseball coach at the high school or even clergy. Just show up with a camera and let them know that your company appreciates what they do and would they take a minute to say “hi” to your audience. You might offer a discount or donate to their favorite charity in exchange.

This way not only do you get someone of caliber endorsing themselves, but you as well. An example would be you videoing the local city manager and thanking him or her for their service. You would then put on your site something like, “Joe’s Plumbing from Smith Street in Jawbreak, Tennessee salutes city manager Bob Cobb for his dedicated service to the community. We at Joe’s Plumbing take pride in our community and are always willing to provide the kind of service and leadership that our city manager Bob Cobb does.”. Now, whenever someone is looking up for Bob Cobb they’ll hit your webpages where they’ll see the tribute and engage in social media via your blogs, Facebook, even Pinterest.

As you can see there are many facets to this Local SEO diamond and it just takes some elbow grease and imagination to make the best of it.
Companies like Affordable SEO Company are experts at Local and Organic SEO. Check them out to get your campaigns running professionally with the kinds of results you can count on.

The post Creating Local Content For Local SEO Tricks appeared first on Affordable SEO Company for Small Business.

Hopefully, you’ve already established an SEO budget that will help you reach your 2018 goals. This is an important part of running a business today if you want to stay ahead of your competition. However, this is also difficult to do today when you think about all the changes in SEO norms, strategies, and requirements.

Reviewing Your Company’s SEO Goals and Setting New Ones for the Year

The first thing you’ll want to do is review what you did in 2017 and how it helped your business. This will serve as a template for your 2018 SEO budget. For instance, if you had good results in 2017, you may not need to increase your budget this year. However, if you feel as though you didn’t spend your money wisely, you’ll want to consider refocusing your money this year.

You’ll also want to establish some new goals for 2018. Determine what you want to add to your budget to spend in these areas by looking at what you spent on these things last year and increasing it a small amount. However, if you want to outrank your competition, you’ll need your budget to be a bit more fluid.

The Importance of Content Production

Once you’ve set aside the money you need for your SEO budget you need to allocate this money to specific areas. This helps you maximize your performance so you can get closer to obtaining your goals.

Content will still remain king in 2018. With this in mind, here’s how you’ll want to divide your spending this year:
• Quality and originality are the only way to stand out when you create content for your audience.
• Experts believe that by 2021 82% of web traffic will be looking for videos. If you want to stay relevant for your audience, you need to spend some money on this.
• Viral content rarely happens, which is why you need to pay for content promotion through social media, press releases, and making sure everything that’s written is SEO enhanced.
• All of your content needs to be available for mobile audiences too since mobile traffic has overtaken desktop traffic.
• Voice considerations are vital because voice searches have grown exponentially since 2008. This SEO is complex because of the uniqueness involved with human communication.
• Local SEO is highly targeted today. Any business that’s locally relevant can’t afford to overlook this marketing today.
• Understanding your audience requires in-depth market research. However, audiences demand this today. They’re now demanding personalized, highly targeted content.

Making Your SEO Budget Work for You

Your SEO budget should include at least a few thousand dollars per month – even if you have a small business. This will get you the high-quality content you need to stay competitive. Keep in mind that one of the biggest variables in your success here isn’t related to how much money you have available for spending. It’s related to how you spend your money instead. For instance, wasting $1,000 on low-quality content and obsolete strategies is a waste, but the same money spent on high-quality content will make a huge difference.

With all of this in mind, it’s safe to say that we all know that setting goals is the easy part. It’s the follow-through that so many of us actually struggle with. This is especially true when you have a strict SEO budget you need to follow. However, our company’s 20+ years of experience have helped us know how to make all of this work for your business. This is why we invite you to contact Affordable SEO Company today.

The post Reviewing Your Company’s SEO Goals and Setting New Ones for the Year appeared first on Affordable SEO Company for Small Business.

Today, live social video is all the rage. This is because if you do it right, it will boost your SEO since it’s reliant on factors like freshness, dwell time, and chatter. These are all natural qualities of live video.

In the same way that SEO pros worry about Google updates, social marketers worry about Facebook’s algorithm changes. While Instagram won’t even let you place a link in your post, Facebook and LinkedIn heavily deprioritize such links. This is why experts are using social video today. In fact, by 2021 experts believe such videos will account for 82% of Internet traffic, especially since 80% of people who want more content from the brands they’re loyal to want this content in the form of video. As such, it’s no surprise that Facebook claims live videos generate 600% more interactions.

Videos That are in High Demand

Clearly, social video is unavoidable today. These videos can’t just be good for your brand, they must also be good for your visitors. With this in mind, it should come as no surprise that certain types of videos are in high demand. They include:

• Product tutorials or live, how to videos showing clients how to use your products
• Event marketing gets people hyped up and discussing attending your upcoming event
• Live streaming your events

What to do With Your Videos

Once you’ve created your videos you can’t simply hope that your audience will find them. This starts with finding the right social media platforms and focusing on those. Two of the best are YouTube Live and Facebook Live (owned by Google). Of course, you also want these embedded on your own websites and landing pages so you can create blog posts driving traffic to them. This isn’t the only promotion you’ll want to do, however.

Before you hold a live stream you’ll want to make sure to:

• Hype your livestream by tweeting and posting about it beforehand so you’ll have a big audience when it occurs. You can also include it in your blog posts and email newsletter.
• Have influencers hype your livestream for you.
• Make sure you livestream often. By being consistent you’ll have more fans watching for it.
• Get people talking about your livestream on your Facebook timeline. Google likes fresh content so when it happens they’ll pay attention, which will help your SEO.

After you’ve finished creating a social video there are a few more things you’ll want to do for SEO purposes. Make sure you set the post to “public.” You’ll also want to add a keyword-optimized title tag, as well as other relevant tags for SEO.

Since social video is all the rage you’ll want to make sure to include it in your marketing plan. Affordable SEO can help you do this. With 10+ years of experience working with businesses just like yours, we understand the importance SEO plays in your bottom line. Let’s work together to make sure that you have the right things in place so that you’re making more money today.

The post How Live Social Video Helps SEO appeared first on Affordable SEO Company for Small Business.

For the past two decades, search engine optimization (SEO) has held its own as a niche in the online marketing community. However, many people would argue that this part of internet marketing remains stagnant. While there are a lot of Google updates occurring and new software platforms entering the scene the basic strategies remain similar to what were used about a decade ago. So, many marketers are wondering where the innovation is.

Defining Innovation

This type of marketing has only been around for about 20 years. During that time a lot of changes have occurred. You can see this simply by looking at the near-constant tweaks Google makes in its algorithms. There are also small adjustments continually being made by clients to keep up with Google’s changes. However, these are tweaks or responses to the system. These aren’t “true” innovations, which is defined as a new idea, approach, or method.

New Innovative Techniques

The field of medicine continually makes new breakthroughs and introduces new methods and techniques. This is something you’ll want to look for in SEO as well. Some of the areas where you’ll find this include:

• Researching and selecting keywords
• Creating new content to support your website’s domain authority
• Engaging your audience through blog posts
• Building links through guest posts and link attraction by creating and marketing high-quality content
• Troubleshooting indexing problems with your website

New Technologies Help With SEO Techniques

The tactics we’ve mentioned here aren’t innovative. They’re not even high-level strategies. In other words, that’s not where the real innovation lies. Instead, you’ll find that in the technologies you use to employ these strategies.

A great example of this innovation is the Google search console, which was originally known as Webmaster Tools. Google is continually adding new features and making upgrades to this tool. By doing so they want to make it easier for you to see exactly how your visitors are viewing your website. Some of the areas where they’re doing this include:
Keyword research: While you want to find high-volume keywords without a lot of competition their tool is helping you by offering you more information so that you can find these keywords faster.
Analytics: These are continually becoming more user-friendly by offering you a growing amount of information that you can use to evaluate your internet marketing campaign.
Automation: This simply means taking basic marketing tasks, streamlining them and making them occur automatically. It includes everything from scheduling social media posts to coordinating email blasts.

While these aren’t necessarily changing what we define SEO as they are changing how we execute it.

Determining how Much Innovation Actually Exists

Now you’re probably still wondering how much innovation actually exists. After all, this is the original question we’ve tried to explore along the way here.

When it comes to high-level concepts, direction, and technique, there really hasn’t been much in the way of innovation. Google is still working the same way as it worked in the past. Of course, it’s made some aesthetic and functional improvements, but the same principles still remain in place.

SEO innovation is found in technique though. New ways of creating and distributing content and measuring its reach have been created. So, this is where you’ll find the innovation.

Until these tools become more accessible, automated, and easier to understand, you’ll need some help. At Affordable SEO Company we understand the core principles here since we’ve worked with them for 20+ years now. As such, we truly look forward to helping you with these principles so your website can start benefiting today.

The post New Innovations in SEO appeared first on Affordable SEO Company for Small Business.

While you may come across many questions related to Search Engine Optimization, it’s not that easy to know the time when the website would be among the top search engine results. Since the variables help in optimizing the website, you should spend more time in evaluating them.

Unfortunately, it’s impossible to guess the time period for the SEO results. But, the truth comes into the picture only when several variables of your own website are analyzed in comparison to the similar variables for the competitor’s websites. Basically, there are three criteria which can help you determine how long SEO would take. So, let’s have a look at them in detail.

Competition

If you’re trying to promote something that people don’t normally use, then you wouldn’t face competition. However, if you deal in selling commonly used products then you are bound to face competition depending on the demand. It’s something similar to services an expert and a company is happy to offer.

For instance, a plumber who serves the local market may face less competition than a real estate firm in the same city. Moreover, the competition faced by a mortgage company is surely going to be high in comparison to a real estate brokerage.

As you might observe, you may have to wait in case you are planning to optimize competing web pages.

If you draw a graph with time and difficulty as the variables, then it represents a bell curve. This means that it’s easier to increase the rank of web pages that appear at the bottom of the search engine results. On the other hand, it’s important to know how the volume of competition and skills of the SEO professionals are related with each other.

Demand drives organizations to race ahead in the competitive market. This pushes them to offer the best deals and rule in the market.

So, large companies afford to seek assistance from SEO professionals.

In case you are against the situation, then you would have to face a tough battle way ahead.

Inbound Links

Inbound links definitely help in optimizing a website. But, the overall impact depends on many factors.

It’s important to know the volume of links that direct visitors to your website. As you start using more number of links, the website would be visible on top of the search results. But, in the end, you should select links that mean a lot for your business.

The speed at which the links have been earned also matters most. Ensure that it is stable in terms of growth.

If the link building tactics are according to Google’s guidelines, then the growth is stable. The progress slows down when you start using some other SEO techniques.

Content

Regardless of the content that’s published online, you should make sure that there isn’t any compromise in quality. There is no word limit for web pages but, the content should be able to provide everything that’s important.

It’s always a good idea to maintain a schedule. Once you start adding new content on the website frequently, Google won’t find it tough to find your website. Moreover, fresh content enhances the online experience because users would be visiting the website over and over again.

Whenever the website is getting optimized, the rank of the web page doesn’t depend on the age. In case you are wondering why new pages take time to grab the topmost rank, then it’s because of other factors, and not the age.

Finally, you can’t figure out the rank for a particular keyword. However, you can guess the time span depending on certain variables. As time passes by, you would be able to make out when the website can achieve the top rank.

Since 2007, Affordable SEO has been offering its services to small businesses in Tampa. Once the needs are understood, the company works in increasing the website rank. This helps in increasing the number of visitors who would like to go through the website.

The post 3 Criteria That Determine The Website’s Rank In Search Results appeared first on Affordable SEO Company for Small Business.

You should never forget about the importance of your product pages and the sales they make. However, this is something that a lot of people do overlook because they’ve been told that these don’t take time and effort on your behalf. Instead, they believe they can just copy and paste product descriptions here and make sales. This is dangerous since it can negatively affect your SEO. You really do need to keep the best practices for product pages in mind.

Follow Conventional Wisdom

Before you start optimizing your pages, make sure you know what keywords your customers use to find your products or services. There are several keyword research tools available to help you with this. Regardless of what keywords you choose to use, make sure they include long tail keywords too. It’s also a good idea to let reviews, prices, and product availability show up in your search results.

Use Data

Using data in marketing gives you a clear picture of what you’re doing. It also helps you understand your customers and their needs better. These are great reasons why you should be using Google’s Enhanced Ecommerce tracking. Doing so will show you how your audience varies depending on what country they’re from, what device they use, and even their age. This SEO information will help you serve them better.

Be Consistent

Consistency is another important part of SEO. This means maintaining your brand’s voice across all platforms. Hiring a great ecommerce copywriter will help you here, especially if you don’t have the time and skill to undertake this task yourself. While you’re at it, you should also hire a professional web developer. They’ll pay for themselves since failure to be consistent will result in many issues.

A few Other Things to Remember

When it comes to your product pages there are a few other things you’ll want to remember as well. These include:

• Include product reviews, feedback, and ratings even if they’re not all positive 5-star reviews. This adds legitimacy to your site.
• Add high-quality images and videos to convince your clients that your products are as great as your words describing them say they are. Video is especially important since it can increase your sales by 64% – 85%. Use them to answer your customers’ questions.
• Use a call to action that stands out more than the other parts of your page. Make sure you also include information about the other shapes, colors, and sizes your products are available in too.
• Remember, your page’s loading speed directly impacts how it’s ranked in Google’s SERPs. Make sure you compress your files and use a CDN before using Google’s PageSpeed Insights to check on your speed.
• Phrases like “others also viewed,” “others also liked,” “you may also like,” or “related products” are great ways to up sell or cross-sell items. They’ll also increase the time your customers spend on your site, which is good for SEO.

When you don’t have time to create product pages properly, you really need to hire someone who does. With over 20 years of experience, Affordable SEO Company is a company that you can trust to do this for you. Isn’t it time you take a look at what they can offer – how they can help your business and its bottom line today?

The post How to Optimize Your Product Pages for SEO appeared first on Affordable SEO Company for Small Business.

SEO was once king of the internet. Every company was searching for the latest and greatest solutions here to help them reach the top of Google’s organic search rankings. Many times this included unethical or “black hat” marketing. However, since then Google has improved its algorithmic process and punished companies who abused its system. This meant that once-stellar rankings fell straight into the gutter because there wasn’t any real substantive content or genuine links pointing to their website. When this happens it’s a real fight to recover.

Today, SEO is alive and well even though it’s still a dirty word to a lot of people. Nevertheless, it’s thriving by using responsive website development, reputation management and meaningful content distribution.

Responsive Website Development

Responsive website design is vital to a good user experience since most people use their smartphone to do most of their searches today. When a website doesn’t work well there, users will quickly leave the site and find a website that does. Google takes this into consideration when analyzing your SEO today. As such, if you have a high bounce rate you’ll lose your rankings and be removed from Google’s first page. This is why, as a small business owner, you always want to receive feedback from your customers. When they tell you that you have a confusing or unpleasant mobile website it’s important that you fix it immediately.

Reputation Management

It’s nothing new to hear that having a good reputation is important. What’s new is hearing that this is also true online. You can check up on your reputation by looking at any online reviews that are written about your company. These also play a significant role in your local SEO rankings. When you have more high-quality reviews you’ll outrank companies that have fewer or no reviews at all. This is because Google assumes that consumers would prefer to work with highly rated businesses. So, if you find that your company’s website isn’t ranking well, you really should take a look at your reviews. If you don’t have any, make sure it’s easy for your customers to write and leave them for you.

Meaningful Content Distribution

Quality content distribution including blogs, social media posts, videos and newsletters all play an important role in SEO today. Producing meaningful content that’s designed to truly inform and bring value to your website’s users will enhance your website’s rankings. This is something that you should be laser-focused on creating today. Not only so, but you also need to share such content on multiple platforms today.

Winning the SERPs “Game”

All of these things make a huge difference in where you land in the SERPs today. They also require a lot of patience. However, it’s worth it since 40% of all e-commerce sales start at a search engine. Most of these people only look at the first three organic search results when they’re looking for something online. This is where you want your business to be listed since such a listing will even outperform PPC campaigns today.

Creating a digital marketing team who can get you these results is important. Since this team will be responsible for a multistep process, it’s usually best to hire a company who can handle it all for you. Affordable SEO Company has over 20 years of experience doing this. We’ve watched as times have changed and companies have struggled to reclaim their place in the SERPs. Many of these companies have turned to us for help implementing tried-and-true methods and properly cultivating results. Isn’t it time for you to stop thinking of SEO as a bad word and give us a call instead?

The post Creating a Successful SEO Strategy appeared first on Affordable SEO Company for Small Business.

It seems like everyone has their own website today. Each of these websites is set up differently but still requires the use of online marketing methods so people know that it exists. Unless you have a solid understanding of how this type of marketing works, it will take you a lot of time and effort to be successful here. This is because your SEO needs to be done well. You’ll need to do many things to make sure you get a lot of continuous traffic in this regard.

How Social Media Influences SEO Today

There are many digital mediums you can use to promote your website today. Social media is one of the most popular ones though. This is because there are millions of people throughout the world who use these platforms every day. There are some unique ways you can make use of this network in bringing traffic to your website. These will give you the boost you need so that you can create a successful long-term business. You’ll find that this is especially true of platforms like Instagram. It will really help you with the SEO and marketing of your website.

Why Your Website Needs Social Media Promotion

There are millions of active users on Instagram today. These are people who spend a lot of time browsing around this platform’s website. People head there in search of everything from news and articles to exchanging information on both a national and an international basis. They find this as both a fun and a creative way to know what’s going on throughout the world they’re living in today.

With so many active users on Instagram marketers feel that it’s the perfect place to advertise a business – any business from retail to ecommerce. They also find that advertising here is a lot of fun. This is because you can find any type of image that’s of interest to you right here in this one place. Of course, this is because this social media platform is very image intensive. However, it’s also great because this means that anyone can quickly understand how to use it. This is what makes Instagram such a great concept for a whole new generation of users. For this reason, a growing number of people are opting to use it today. This is especially true of marketers who are using it to give their brand a boost in SEO.

Putting Instagram to Work for Your Website

As you grow your followers on Instagram they’ll start visiting your website, which will give you a boost in the SERPs. This is why big companies hire professional marketers to help them get more Instagram likes. These marketers start by making sure the company’s account bio includes their links and that their content is interesting. They also get the company’s content likes, which are a form of active promotion. The goal is to create an interesting profile that encourages visitors to move through to your website. An important part of this lies in using the right captions and hashtags. There are also some tools that marketers use to help them find dedicated followers for your social media account on Instagram. All of this is a really important process that does eventually factor into how you do with your SEO too.

When you’re ready to hire a professional to help you with your business, give us a call at Affordable SEO Company. We have experience putting social media platforms to work in your favor. With so much influence from these platforms on our lifestyle today, this is essential to incorporate into your business.

The post How Social Media Effects Your Website’s SEO appeared first on Affordable SEO Company for Small Business.

Starting a new SEO campaign is exciting. This is when you get to invest in creating and promoting great content. You can also restructure your website so the Search Engines react to your website. Once you’ve invested the work you can watch yourself being rewarded. At this point you may wonder how you can tell if all this is working or not though.

Defining “Working”

“Working” is a vague term that means different things to different people. You need to define what this means for your business based on the following factors:

• Your campaign’s main goals may include improving on where you’re already ranked, ranking higher, or getting more traffic. Secondarily you may be seeking a monetary return, more brand exposure, or help with your content marketing campaign. Additionally, you should think about what kind of results you’re hoping to see (e.g. a specific level of traffic volume).
• It’s important to understand that you won’t see the results of your SEO campaign right away. You’re employing a long-term strategy here that won’t provide many results until you’ve been working at it for a while.
• You need to set reasonable expectations for the results you expect to see based on the amount of time you’re investing. The more time and money you spend, the greater your results will be.

Key Metrics to Consider

When it comes to metrics and numbers, each business must determine for themselves whether their SEO campaign is working. This is usually based on things like:

• When you’re creating a new SEO campaign it usually starts with keywords. While these are helpful to the search engine, they aren’t the only thing you need to be concerned about.

• Inbound links are an indicator of how your reputation is growing. They also tell other people that your content is worth linking to.
• Organic traffic is better than keyword rankings alone. This is the number of people who visit your website once they find it in the search engines. Therefore, you can use this to know how many people are really visiting your site, how visible your site is, and how much traction you’re getting too.
• Referral traffic is an important consideration when you’re building external links. This is a powerful indication of how well your off-site content is doing.
• Conversions occur as your content funnels your visitors into conversion opportunities. This is how you can check how well your content is doing overall.
• Revenue is a direct extension of your conversions. When you measure this, you’ll be able to determine your overall ROI and whether your efforts are profitable.

What Type of Growth You Should Expect

Now that you know what to expect, you may still wonder just how much growth you should expect when you dedicate a reasonable budget to your SEO campaign. This depends on how long you’ve been working on it though.

During the first month you probably won’t see any results regardless of how much money you spend. The work you need to invest here may lead to minimal improvement in your on-site optimization though.

After the first year you’ll be way ahead of where you were initially. In fact, you may even make a positive ROI. Things will probably level off after the second year unless you continue to make improvements that will sustain your results and tweak things for new algorithms as they’re rolled out.

When you find that your SEO campaign isn’t working, or you want to take it to the next level, contact us at Affordable SEO Company. We can help you get the results you want by making some adjustments in what you’ve already spent time doing.

The post How to Know if Your SEO is Working appeared first on Affordable SEO Company for Small Business.

Trust, authority, and reputation are necessary if you don’t want your business to be a carbon copy of your competition. With these things in place your customers grow emotionally engaged – the key to loyalty. You can clearly see when a business has these things in place because they’re more visible in the search engines.

When you use this tactic to strengthen your business’ online presence you’ll find that it’s both simple and straightforward. This is somewhat surprising considering how it’s counterintuitive to normal campaign strategies including keyword research, tech audits, and content calendars. All of this starts with asking the questions: “Why?” “What?” “How?”

Answering the “Why?” Question

This is the main question you need to answer here, and the answer has to do with capturing emotion. When your SEO content fails to communicate these things, you create nothing but stress and doubt in your clients’ minds. However, you’re really probing deep into your business’ strategy here. In doing so you’ll learn what services to focus on and amplify for your brand. Clearly you can’t afford to overlook this part of your campaign, which is why you should address it immediately.

Answering the “What?” Question

This has a lot to do with rationalizing the emotion behind the why, but it can’t be your sole focus. It’s a rational follow up to the “Why?” but you need to use rational data in answering this question. As such, it’s at this point that the elements of SEO and content marketing campaigns surface. The better job you do at defining things here, the more respect your clients will have for you.

Answering the “How?” Question

Once again, you need to realize that you’re referring to the emotion behind your marketing campaign but it’s another rational follow up to the “Why?” Now you have an opportunity to tell your clients what you’re offering – what you can do to help them with their wants and needs. Here you can tell them all about how your business works, including the specs and features of each of your products or services.

Making it all Work for Your Brand

Each brand will have unique insights to these questions. The more perspective you’re able to gain here, the more you’ll be able to propel your company ahead. Ultimately, this really isn’t as challenging as it may appear at first. Instead, it’s a really beneficial one because it helps you really see what your strong points are so you can focus on fixing those things that aren’t working out for you. This is what works – spending time on stuff that doesn’t work is counterintuitive.

One company that does a really good job of this is Apple with its iPhone. They demonstrate to the rest of the business world how to continually build and amplify on their brand. This is something they spend their time doing instead of building new phone models all the time. While they do successfully create other product lines, none of them get as much attention as the iPhone, which you see everywhere today because of this business model. Of course, this isn’t as difficult as you might think. It’s something you can put to work for your company’s brand.

Understanding all these things is important. However, it’s only the first step. Now you need to start creating SEO content that builds trust, authority, and reputation. Since you already have a lot of other things you must do for your business, you could use a helping hand here. This is why you need to hire someone who can help you. Affordable SEO Company is such a company and we look forward to helping you today.

The post Why you Need Content and SEO to Build Trust, Authority, and Reputation appeared first on Affordable SEO Company for Small Business.

SEO optimization and website conversion rate optimization are at war today as experts strive to make the two disciplines strive to make them work together. The main difference is that the first discipline is geared towards the search engines while the other is geared towards higher conversions. Very few sites can successfully combine both into a stellar site that provides a great user experience and ranks well in the SERPs. There are some strategies that can help you here.

Use Dynamic Content

Dynamic content is content that changes based on who your visitor is and where they’re from. For instance, someone who visits your site from the U.S. on a national holiday would see products and services that are related to the holiday. They may even be greeted with a simple holiday greeting. By enhancing your users’ experience in this way, you’re giving your organic SEO a boost. This is better than looking like spam by including lists of locations in your footer.

Improve User Experience by Using Neurodesign

Neurodesign is a term that was coined in 2012 to describe how to design things that make sense to your mind. For instance, you’ll want to use organic keywords and write things like your page titles in a way that your visitors find stimulating – not just writing them for the search engines. This will improve your customers’ experience, which will improve your website conversion thanks to aesthetics. To do this it considers things like how long visitors spend on your site, how often they return to your site, and your bounce rate.

Increase Visitor Duration by Using Video and Visual Elements

How long your visitors stay on your website is also important for your website’s success. Anything between 30 seconds – 2 minutes is good and over two minutes is great. To determine this, you’ll need to conduct a website audit. Once you determine how long people are staying on your site, you can do things to keep them there like adding visual elements.

Improve Page Loading Time

Another critical SEO factor is page loading time since most people will abandon any site that takes too long to load. Google defines “too long” as 3 seconds. About 53% of your visitors will leave if it takes any longer. You can use Google’s PageSpeed Insights to help you here but they’ll tell you that this is an important factor in SEO because of its impact on website conversion so make sure you optimize your photos and eliminate any sluggish widgets.

Use Long-Tail Keywords

Remember, your visitors are searching for specific things which is why your SEO needs to use long-tail keywords that answer their request. This will also help a lot with your website conversion because you know that visitors are arriving at your website prepared to buy the products or services you’re offering since these are items they’ve specifically searched for. Keyword tools like Wordtracker, Tiny Ranker, and Pro Rank Tracker are useful in finding these keywords. You’ll also need to have some patience here because your keywords won’t simply attract new visitors and improve website conversion overnight.

While it isn’t difficult to give your site a boost in the SERPs, you do need to know what tools and strategies to use. Since you already have your hands full learning about the other aspects of your business, you may want to leave this to a company who’s been in this business for many years now – Affordable SEO Company. We’ve had many satisfied clients over the years who we’ve helped with website conversion over the years and look forward to counting you amongst them.

The post How to use SEO to Improve Your Conversion Rates appeared first on Affordable SEO Company for Small Business.

Today’s real estate industry is very competitive – both online and off. This is especially true when you’re trying to find new clients. For this reason, you need to use real estate SEO and there are some tips you should keep in mind as you do so.

Start by Conducting an SEO Audit

When you want to get a grip on SEO you should start with an audit. This is a necessity when you want to optimize your site to rank locally. An audit will tell you why your site isn’t ranking locally, driving organic traffic, generating leads, or converting. Some of the things you’ll want to pay attention to here include your:

• Site and pages’ structure
• Content, including keywords and photos
• Links – both outbound and inbound
• Usability

Make Sure Your Website is Optimized

After running an audit and pinpointing your website’s issues you need to start fixing them. For the best real estate SEO results you need to address:

• Keyword research and analysis
• SEO-friendly URLs
• Optimization of tags and meta descriptions
• Content optimization

Make Sure Your Mobile is Optimized

You also need to make sure that your mobile site is optimized. This is important because over 48% of all real estate searches are now conducted on mobile devices. You want these people to be able to access and use your site easily. As such, you’ll need a site that responds in less than two seconds so visitors don’t leave quickly and user forms that are easy to understand.

Get Your Business Listed in Google

There are three places your business needs to be listed with Google at:

• Google My Business
• Google Maps
• Google+

These will dramatically improve your real estate SEO, especially if you also include photos, ratings, reviews, and Google Maps directions.

Get Your Business Listed in Business Directories

As important as Google is for your real estate SEO so are business and real estate related directories. Unfortunately, you don’t only need to list your site here but you also need to check on them regularly so you can reply to comments and thank users for rating your business. Of course, you also need to continually watch for new places to list your site too. It’s vital for you to pay attention to these things since clients pay a lot of attention to them.

Get Social

Gaining online visibility is difficult but social media will help your real estate SEO efforts. Posting photos, videos, your blog content, stats, and news on Facebook, Twitter, Instagram, and Pinterest will help your real estate business in several ways as long as these are accompanied by local-focused hashtags and descriptions featuring geotargeted keywords. The ways these will help your SEO efforts include:

• Connecting you with your targeted audience
• Building awareness, authority, and trust
• Increasing exposure
• Driving more traffic to your website where you can convert it into customers who will make sales for you

Earn Featured Snippets

Featured snippets help your site to the top of the SERPs with minimal effort. Of course, you still need to implement good real estate SEO. This is because these snippets attract users who read them, thus increasing your conversion rates.

Clearly, there’s a lot of work you’ll need to do here. There’s only so much time in the day. With so many things going on already, you don’t need to add more to your “to do” list. What you need to do is contact us at Affordable SEO Company so we can help you. Our 20+ years of experience working for customers like yourself is something that can truly benefit your business so contact us today so we can start working on your site for you soon.

The post Using Local SEO to Improve Your Real Estate Website appeared first on Affordable SEO Company for Small Business.

Even if you’ve been working on SEO for years, you’ll still learn new things about this industry – updates, tricks, and other things you’ll want to incorporate into your own campaigns. This industry is continually evolving although its fundamentals have remained the same over the past two decades. Nevertheless, nobody really knows everything there is to know about it. What does remain true though is that there are 8 main beliefs people hold that are wrong here.

Believing it’s a Gimmick, Trick, or Scheme

With the way some people talk, you may think this is a big “game” – do this series of tricks and you’ll rank well in the SERPs. Unfortunately, this is only partially true. You don’t want to game your way to the top here. Instead, you want to figure out what features and content are the most important and present these in an organic fashion.

Believing you Simply Need to Focus on Keywords

Your biggest priority when it comes to SEO should be to get ranked as high as possible in the SERPs. This doesn’t mean that keywords are the only thing that matters. There are lots of other metrics you should also measure to gauge your success.

Believing Google Penalties are a Major Threat

People would love to make you think that Google hands out penalties more often than the police hand out speeding tickets. In reality, you’ll need to act in a truly egregious way to get such a penalty. What’s more common (but much less severe) are automatic penalties (a.k.a. temporary ranking drops). By following “best practices,” you don’t need to fear these either.

Believing you can get Something for Nothing

SEO is cost-effective with a big ROI but a low budget typically results in amateurish work. This won’t get you the results you want or need like spending some money will.

Believing it’s too Complex to Learn

Although there are a lot of technical components (e.g. robots.txt files, canonical tags) that look intimidating, you can learn the basics in a few hours. You just need to dedicate yourself to learning it.

Believing it’s Easy

There are also people who will tell you that SEO is so simple, anyone can learn it. Unfortunately, there are a lot of variables and strategies that it’ll take you years to master it. Even then, you’ll still have to follow the latest changes to remain relevant.

Believing Link Building is Spam

Poorly executed link building that doesn’t follow a strategy isn’t beneficial. You’re not just trying to accumulate links. They need to be relevant, valuable, natural, and informative. This is the only way you can add value to your website and boost your domain authority too.

Believing you Should Always do the Same Thing

The SEO process isn’t one you can copy and repeat again and again. There’s no “one size fits all” way to get results here. This is both an art form and a science. Different websites require different targeting strategies, execution methods, and investment levels to get desirable results. As such, you’ll need to continually tweak the strategy you use and invest time so you get the results you desire in being where you want to be on the SERPs pages today.

With so much to learn and so little time to do everything your business needs, you should let Affordable SEO Company help you. This is an industry they’ve been in for years and continue to stay on top of as well. In doing so they’ve managed to help a lot of businesses, hopefully yours will be next. Get in touch with them and see what they can do for you today.

The post Where Most People go Wrong With SEO appeared first on Affordable SEO Company for Small Business.

Everyone who owns a business knows that their online presence is significant. This relies heavily on SEO to get you to the top of the SERPs pages where people will start to take notice of who you are and what you offer.

One thing people don’t realize though is that SEO falls into two categories today. These include:

• Positive SEO includes tactics that are performed to positively impact your rankings in regard to your URL and domain. They’re performed by manipulation links, content, and other such areas.
• Negative SEO is just the opposite. It includes tactics that are performed to negatively impact your URL and domain. These are performed by manipulating variables in your links, content, and user signal buckets.

Negative SEO in Action

When it comes to negative SEO, there are some well-known techniques people use:

• Sending tens of thousands of bad links to a targeted URL is something most people wouldn’t consider “hacking” but it’s definitely not positive SEO.
• When someone spams your content in hopes of shifting its theme or on-page keyword usage, they’ll change your website’s look and feel. This is hacking when it’s done either automatically or on a large scale. If there’s content that’s meant to be commented on here, it really isn’t hacking, it’s a content management system (CMS) flaw. However, this becomes hacking when the keyword stuffing happens within the CMS itself.
• Hotlinking your competitor’s biggest images in an attempt to eat up their bandwidth, trigger a “bandwidth exceeded” issue or slow down their website isn’t hacking unless there’s malicious intent.
• Inserting randomly distributed reflective denial-of-service attacks is another form of hacking.

What Negative SEO is and is Not

The reason why it’s so important whether this is hacking is because it determines a person’s intent. Beyond this, there are a few other things you need to understand:

• Google believes that almost everything is a type of “black hat” technique. This is because they define the term as any user who operates on any type of experience instead of following their written terms of service (TOS). As such, this is a type of black hat.
• Some people also consider it a type of hacking. This is because they share some of the same characteristics even though they’re not exactly the same thing. When you look up the term in the Merriam-Webster dictionary, it speaks of a person who illegally gains access to a computer system and sometimes tampers with its information. Depending on where you’re from, the jurisdiction you’re in may take a stricter approach while others have a more laissez-faire attitude.
• This form of extortion isn’t new, but its legalities are more hotly debated recently. With this in mind, you should know that it’s only “illegal” when it’s closely related to hacking.

What Google Says About Negative SEO

According to Google, this isn’t real. Unfortunately, Google isn’t being completely honest here. It’s only logical that if you can accidentally hurt your rankings by shifting a variable, an external entity can do the same thing. Of course, Google does try to prevent certain tactics from causing too much damage, but they’re not perfect.

Regardless of what Google says, it’s important to realize that negative SEO is real, and it happens a lot – especially now that there are a lot of platforms like Amazon in existence. There’s intense competition within certain product categories and people are willing to do whatever it takes to rise to the top there.

Whether you want to believe Google or someone else here is up to you. However, there is one thing you can’t afford to ignore: how well your website is doing in the SERPs. To improve this you’ll want to employ Affordable SEO Company – a company with years of experience putting positive SEO to work and gaining great results for their clients.

The post Defining Negative SEO appeared first on Affordable SEO Company for Small Business.

Hurricane preparedness in Clearwater doesn’t end at home. As a small business, you can’t overlook hurricane preparedness in the workplace. It’s essential to take proactive steps in preparing for these unpredictable storms and other disasters there as well.

By taking the initiative to start planning early, you can create a plan that leaves you fully prepared for a disaster. This is important because, unfortunately, 40% of small businesses that close because of hurricane damage don’t reopen. To prevent your business from becoming part of this statistic, you must be proactive.

Creating a Business Survival Plan

This is a comprehensive guide that will safeguard your Clearwater business. It provides steps you can take to keep your employees safe and protect your property and its important information. As such, it’s an important tool that you’ll want to print out and go through before hurricane season starts.
There are three key steps you’re given to use as guidelines so you’re prepared for any damages after the disaster. It will also help you choose a back-up location.

Protecting Your Property

Your small business is more than what’s inside its premises. You also need to protect the structure itself. Steps you need to take to do this include:

• Invest in and install shutters or plywood to protect your windows and doors.
• Evaluate your building’s roof to make sure it can withstand a hurricane.
• Remove branches and trees near your building that could fall on it, causing damage.
• Sandbag any areas that are subject to flooding.
• Buy wall studs to anchor and brace any large furniture (e.g. bookcases, shelves, filing cabinets) and utilities (e.g. water heaters, gas tanks, heaters).
  Relocate any valuable or fragile possessions.
• Secure electronics (e.g. computers, office equipment) with straps or Velcro.
• Turn off all utilities.

Protecting Important Documents and Information in Clearwater

Your small business can’t afford to forget about its important documents and information. You’ll need to make sure you have all your contacts’ information (e.g. employees, banks, lawyers, accountants, suppliers). Take steps to back-up insurance, legal, tax, and accounting documents or seal them in waterproof containers in case of water damage.

Your Preparedness Checklist

Make sure your Clearwater small business has all the following items gathered together in one location to protect your employees in the event of an emergency:

• Battery operated radio
• A three-day supply of non-perishable food including one gallon of water per person, per day
• First aid kit and manual
• Flashlights with batteries
• Basic tools and gloves
• Plastic bags and duct tape
• Cleaning supplies (e.g. mops, towels, buckets, garbage cans)
  Smoke alarms and fire extinguishers
• Cash
• A generator that’s fully charged at all times since you probably won’t have electricity or gas available after the storm hits
• Emergency contact information

Even throughout a hurricane in Clearwater you can still count on the Affordable SEO Company to keep your business up and running online. You don’t have to become a statistic thanks to their help. Contact them today and get your business ready to move online before a hurricane strikes.

The post Hurricane Preparedness for Small Businesses in Clearwater FL appeared first on Affordable SEO Company for Small Business.

Far too many law firm websites are committing bad SEO today. Whether it’s because you haven’t built any links, added any content, or your website is riddled with broken links and redirects, this causes problems with your lawyer SEO that results in a lack of traffic due to poor organic search visibility. Don’t sit around thinking about where things went wrong. Get busy fixing it instead.

Connect YouTube to Your Website Correctly

Lots of lawyers are creating and posting helpful YouTube videos but they don’t strategically link them to their own website, which is a huge mistake. These are the easiest links you can get and they come with over a billion YouTube users per month which is why they’re so valuable. Even though they’re “no follow” links they’ll still help your traffic. Make sure you create these links from your channel and in the description of each video you’ve posted.

Do an SEO Audit and fix Things

This will help you uncover any issues that are hurting your organic search visibility and your website’s performance. Some websites have even increased their traffic 250% – 2,000% this way. Some of the most common errors in lawyer SEO include:

• They didn’t set up Google Search Console so they don’t know if Google is having any problems with crawling and indexing their site.
• They didn’t set up AMP versions of their website.
• There are too many toxic links.
• A lot of unnecessary 301 redirects, broken links, and uncompressed images exist.
• They didn’t pay attention to page speed and website performance.
• The website isn’t responsive or mobile-friendly.
• Their NAP profiles around the web are inconsistent.
• There are multiple pages that are competing for similar keywords.
• There’s no attorney schema so Google doesn’t have a good understanding of your site and it can’t improve its targeting.

A lot of this happens because web designers are hired to create the website and they have no clue about good attorney SEO. This is why you need to hire both so you know your website is coded correctly for SEO purposes.

Foundational Content

Good attorney SEO is what helps you rank well for your keywords in the search engines. This is built on a foundational content strategy. With this in mind, you should know about the three types of content pages that will help you rank. These are:

• Primary pages target high-value keywords that are relevant to your practice areas.
• Secondary pages are the content pages you’ve optimized to rank for keywords that are relevant to your services.
• Tertiary pages target your long-tail keywords.

Answer Your Reviews

When consumers choose a lawyer it’s usually based on their online reviews. This is why you need to respond to them in a timely fashion, regardless if they’re positive or negative. Another reason for this is that Google places a lot of weight on them. Do your best to shoot for a 4- or 5-star rating.

Email Strategy

There are three types of email campaigns that will help your lawyer SEO:

• Following up with new leads and sharing your next steps (through a video) with your client will make them more likely to work with you.
• Creating a lead magnet by giving away either an ebook or a premium piece of content will show your potential clients that you’re a leader in your industry.
• Capturing positive reviews from past clients will help drive more traffic to your site.

Affordable SEO Company can fix everything on your site and help you create a successful content building strategy. Then it won’t take long for your to reap the rewards of your SEO efforts. This is something they’ve helped a lot of clients with over the years. Are you next?

The post 5 Ways to get SEO Traffic Flowing to Your law Firm Soon appeared first on Affordable SEO Company for Small Business.